I have made an important decision about how I market my work in the coming future. I have decided, now that I am turning 70 this year, that I will not travel to do crafts shows that are far from home. I will also reassess whether to gradually stop doing all shows. I realize this means less exposure for my work and perhaps even less income until I can find, or the crafts community can find, a better way of reaching the public and encouraging them to collect our work. I am struggling with building an alternative to the craft shows I have loved and which have formed my “community” during my whole working life. Selling directly to the public has nourished me in very special ways which I would never have gotten through gallery sales or other mediated forms of marketing. It is this community that has allowed me to develop my craft as an art form.
There are several factors entering into this decision: