Tag Archives: enamel business

Problem in the Craft Marketplace

I have made an important decision about how I market my work in the coming future. I have decided, now that I am turning 70 this year, that I will not travel to do crafts shows that are far from home. I will also reassess whether to gradually stop doing all shows. I realize this means less exposure for my work and perhaps even less income until I can find, or the crafts community can find, a better way of reaching the public and encouraging them to collect our work.  I am struggling with building an alternative to the craft shows I have loved and which have formed my “community” during my whole working life.  Selling directly to the public has nourished me in very special ways which I would never have gotten through gallery sales or other mediated forms of marketing. It is this community that has allowed me to develop my craft as an art form.

There are several factors entering into this decision:

Celebration of Craftswomen 2013

Celebration of Craftswomen 2013

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Weather and Suppliers

There hasn’t quite been a summer in the Bay Area this year. It has been mostly foggy in the mornings turning sunny and pleasant later in the day until the fog rolls in again and usually produces a glorious and multi-colored sunset. It hasn’t been hot, just pleasant at times and gloomy at other times. Weather affects my palette, I have learned. If the day is without sun, my colors brighten. I lean on more transparencies and darker colors which eventually will glow when the sun finally comes out.

It has been a busy few weeks with crafts fairs almost every 2 weeks and widely separated by geography. I hope to have a relatively calm October that allows me the space and time to replenish my work and nurture myself and my surroundings. Continue reading